1. Introduction
Babu Ventures LLC, doing business as Aham Digital ("we," "us," or "our"), operates the Aham Digital matrimony platform. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service.
2. Information We Collect
Account Information
- Name, email address, phone number
- Date of birth, gender, and location
- Profile photos and biographical details
Profile Information
- Education, profession, income, and career details
- Religion, caste, mother tongue, diet, and lifestyle preferences
- Family information (as provided by you)
- Partner preferences and search criteria
- Horoscope details (if provided)
Usage Information
- Device information, browser type, IP address
- Pages visited, features used, and interaction patterns
- Search queries and discovery preferences
Communication Data
- Messages sent between users on the platform
- Video call metadata (not call content)
- Interest requests and connection activity
Payment Information
- Subscription tier and payment history
- Payment details are processed and stored by our payment providers (Stripe and Razorpay) and are not stored on our servers
3. How We Use Your Information
- To create and maintain your profile on the platform
- To match you with compatible profiles based on your preferences
- To enable communication between matched users
- To process payments and manage subscriptions
- To verify user identities and prevent fraud
- To send notifications about matches, messages, and account activity
- To improve our algorithms, features, and user experience
- To enforce our Terms of Service and protect user safety
- To comply with legal obligations
4. Third-Party Services
We use the following third-party services to operate the platform:
- Firebase (Google) — Authentication, push notifications, and analytics. Firebase may process your email, phone number, and device identifiers.
- Agora — Real-time video calling. Agora processes audio/video streams during calls but does not store recordings.
- Stripe — Payment processing for users in supported international markets. Stripe processes and securely stores your payment card information.
- Razorpay — Payment processing for users in India. Razorpay processes and securely stores your payment information.
- Amazon Web Services (AWS) — Cloud hosting, data storage, and content delivery. Your data is stored on AWS servers with encryption at rest and in transit.
Each third-party service operates under its own privacy policy. We encourage you to review their policies. We do not sell your personal data to any third party.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Service. When you delete your account, we will remove your profile, photos, and personal details within 30 days. Certain data (such as payment records and anonymized usage data) may be retained for up to 3 years as required by law or for legitimate business purposes.
6. Your Rights
You have the following rights regarding your personal data:
- Access: You can request a copy of the personal data we hold about you.
- Correction: You can update or correct your profile information at any time through the app.
- Deletion: You can request deletion of your account and associated data. We will process your request within 30 days.
- Export: You can request a portable copy of your data in a machine-readable format.
- Restriction: You can request that we limit the processing of your data in certain circumstances.
- Objection: You can object to the processing of your data for marketing purposes.
To exercise any of these rights, contact us at privacy@ahamdigital.com. We will respond within 30 days.
7. Cookies and Tracking
We use cookies and similar technologies to maintain your session, remember your preferences, and analyze usage patterns. Essential cookies are required for the Service to function. Analytics cookies help us understand how users interact with the platform. You can manage cookie preferences through your browser settings, though disabling essential cookies may affect functionality.
8. Data Security
We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS) and at rest, access controls, and regular security audits. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected data from a minor, we will promptly delete that information.
10. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service. Your continued use of the Service after changes take effect constitutes your acceptance of the revised Privacy Policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, contact us at:
Babu Ventures LLC (DBA Aham Digital)
North Carolina, USA
Email: privacy@ahamdigital.com